What we read and see heavily affects us. BAD magazine brings a ‘breath of fresh air’ to the magazine market. The only magazine and reading material available for the target market, the young urban Aucklander, is high end or very underground fashion magazines, glossy gossip magazines, highlighter pink Cosmo magazines or special interest magazines.
I want to contribute and help this target market by giving them a real and down to earth publication to change our warped vision of the post modern world